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Dynamic email marketing content showing different products to various subscribersPredictive suggestions recommending products before consumers searchAutomated campaigns activated by specific behavioral signalsReal-time budget plan allotment to the best-performing creative and audiencesThe foundation needs robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The reward revealed up quick: brand name awareness and favorability climbed around 9%, and purchase intent jumped nearly 19%, outperforming normal project standards.
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