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Dynamic e-mail marketing content revealing different products to various subscribersPredictive recommendations suggesting items before clients searchAutomated campaigns triggered by specific behavioral signalsReal-time spending plan allowance to the best-performing creative and audiencesThe structure requires robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up quickly: brand name awareness and favorability climbed around 9%, and purchase intent jumped almost 19%, exceeding common campaign norms.
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