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Dynamic e-mail marketing content showing various products to various subscribersPredictive suggestions suggesting items before consumers searchAutomated campaigns triggered by particular behavioral signalsReal-time budget allotment to the best-performing creative and audiencesThe structure needs robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff revealed up fast: brand name awareness and favorability climbed up around 9%, and purchase intent leapt nearly 19%, outperforming normal campaign norms.
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