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Dynamic e-mail marketing content revealing various products to different subscribersPredictive suggestions suggesting items before consumers searchAutomated projects activated by particular behavioral signalsReal-time spending plan allocation to the best-performing creative and audiencesThe foundation needs robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff revealed up quick: brand name awareness and favorability climbed up around 9%, and purchase intent jumped almost 19%, outshining typical campaign norms.
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