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Dynamic email marketing content revealing various products to different subscribersPredictive suggestions recommending products before customers searchAutomated projects triggered by particular behavioral signalsReal-time budget allowance to the best-performing imaginative and audiencesThe foundation requires robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up fast: brand awareness and favorability climbed up around 9%, and purchase intent leapt almost 19%, surpassing common campaign standards.
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